Electric Vehicles and the Oregon Tourism Industry

Oregon is one of the leading launch markets for electric vehicles (EVs) in the United States.  Because tourism plays an important part of the state economy and Oregon’s tourism and hospitality industry are striving to become more sustainable, EVs can play a central role.  What are the opportunities and challenges for this industry to embrace EVs over the next couple years?  The white paper “Electric Vehicles and the Oregon Tourism Industry” explorers how EVs can be integrated in the current tourism framework.

The Oregon tourism industry has much to gain from electric vehicle adoption. Establishing EV support as part of an individual business’ offerings or as a state at­traction will capture this new market in its infancy. Do­ing so will build loyalty within an existing green tourism market, and attract new EV drivers as the cars begin to proliferate. Building a strong support network for EVs will also send a strong message to visitors that driving an EV can be an easy, attractive and green way to travel. Oregon has many assets and attractions that lend themselves to EV travel, and a supportive govern­ment that is committed to providing a robust charging network. By developing convenient charging stations, by providing competitively priced electric car rental services, by creating and distributing critical education­al materials and maps, using positive media coverage, and creating special promotions that feature EV travel to Oregon’s cultural and natural attractions, Oregon tourism and EV adoption can fully leverage this oppor­tunity for mutual gains.

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